[Role]
Brand & Web Designer
[Year]
2021
[Focus]
Branding, Web design
[Platform]
Shopify

Project Overview

Some cities you visit. Atlanta you claim as THAT city. Thatlanta is Atlanta pride turned into a brand: a logo that shouts, a blue, red and off-white palette, and a voice that carries from social posts to tees and sweatshirts. The Shopify store is where the merch is sold.

Visit thatlanta.com ↗

Brand book

Thatlanta brand book: logo and its rulesThatlanta brand book: logo colorThatlanta brand book: logo variationsThatlanta brand book: fontsThatlanta brand book: fonts in useThatlanta brand book: primary colorsThatlanta brand book: secondary colorsThatlanta brand book: color in useThatlanta brand book: Atlanta Today layoutThatlanta brand book: skyline layoutThatlanta brand book: This is THAT city layoutThatlanta brand book: stadium and apparel layoutThatlanta brand book: sample social posts

Website

Thatlanta website: shopping cart
Thatlanta website: merch collectionThatlanta website: product page

Mobile

Thatlanta mobile website: merch collectionThatlanta mobile website: product pageThatlanta mobile website: shopping cart